Retention
Retention is the New Acquisition: The Math Behind LTV-First Brands
Vriddhe Editorial·2025-12-10·5 min
Your second purchase is worth 3x your first. Why most brands are still optimizing the wrong end of the funnel.
If you can lift repeat rate by 10 points, you can outspend everyone in your category on cold acquisition. The math is brutal and beautiful — and most agencies don't model it correctly.
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