Home & Improvement
LAPO
Cut blended CAC by 10% with structured campaign & Keyword strategy
₹2.5CR → ₹3Cr
Monthly Revenue
Under 9% From 11%
TACOS
1100 → 1400
Average Order Value
The challenge
Brand was stuck at ₹40L/month with deteriorating Meta efficiency. CAC had crept past contribution margin.
Our approach
- 01Auto campaign restructuring with keyword-targeted segmentation (generic/brand/cross-brand)
- 02New category launches in commodes/basins/kitchen sinks to lift AOV
- 03Return reduction via packaging upgrade and listing accuracy
- 04Post-purchase communication for usage guidance
- 05
Engagement
Duration: 6 months
Services
Amazon PPC